Inserted into the lives of millions of people across the globe, and facilitating communication among its users through access and sharing of data and information, the Internet has been promoting constant social and economic transformations. It is necessary to adapt the legislation to this social modification, in order to safeguard the privacy of users and strengthen the effectiveness of individual rights, in the midst of the advancement of social media, generating, especially, more confidence to users regarding the use of their data by companies and public entities.
A New European Directive
Replacing the Personal Data Protection Directive 1995 (95/46 / EC) which has been in force for 20 years, the General Regulation on Data Protection (RGPD), (EU) 2016/679, adopted on 25 May 2016 and applicable since 25 May 2018, covers privacy and protection of personal data, and applies to all individuals in the EU and EEA, also regulating the export of personal data outside the European Union and the European Economic Area.
Established in the Charter of Fundamental Rights of the European Union, the General Regulation on Data Protection aims to provide citizens and residents with ways to control their personal data, protecting the fundamental freedoms and rights of natural persons, and unify the European regulatory framework , containing clauses and requirements relating to the way in which personal information is processed in the European Union and to all companies operating in the European Economic Area, regardless of their country of origin.
Total Control for the User
The new RGPD legislation has brought some highlights, giving users more power over their data, and a chapter exclusively (Chapter III), which provides for rights to data owners.
By enforcing the new legislation, it was possible to verify that European citizens and consumers gained more power under their own data, since it is the responsibility of companies to explain in a clear and concise way what they intend to do with users’ personal data, even before collecting or store that data, as well as, by the right conferred through the possibility of the user to ask all access to the company about themselves, to request changes and even exclusion of everything.