PRISMAAT – A Brand for the Future

Starting a new year, and a new decade, we decided to break away from the past concepts while keeping the experience that built our current main value: Trust!

This way we decided to leave behind a name that meant old, ancient and aged* and develop a concept more in common with what we do. And what we do is stated on our VISION, it aims forward, not backwards:

To help a multicultural, free, truthful and just world grow and prosper.

We aimed for a name that sounded good and distinguished in all different languages. Also an original word: hence the choice for two fused words.

Prism

GEOMETRY:a solid geometric figure whose two ends are similar, equal, and parallel rectilinear figures, and whose sides are parallelograms.

OPTICS: a glass or other transparent object in the form of a prism, especially one that is triangular with refracting surfaces at an acute angle with each other and that separates white light into a spectrum of colours.

FIGURATIVELY MEANING: Used to refer to the clarification or distortion afforded by a particular viewpoint. Special way of seeing and considering things

It means the many sides of each client process and situation we deal, together with a way of shining and organizing light into it. A special way of making things simple!

Plus

Maat

Maat in ancient Egyptian religion, the personification of truth, justice, and the cosmic order.

A name from a goddess that embodies our values of truth, justice and an enlighten organization focused on growing

Prismaat Means Prismaat

This is PRISMAAT.

We developed a distinguished and original typeface that could, along with its meaning, convey our MISSION statement:

To reach out and shine a light on our client way: either opening a new business in a new country; relocating with all the family; or doing any kind of fruitful investments.

From PRISMAAT to You! We left behind a serifed font to assume a more fluid, friendly and modern look. The “P” is stylized to simulate a human figure reaching out to the clients represented by the “AA’s”. Thus the flowing connection between both root words is presented as only one new concept with a new meaning.

PRISMAAT fully developed brand is also prepared to assume the many forms of the business. As stated bellow you may understand its flexibility to change into all related services.

Prismaat Spin Off Typeface

PRISMAAT logo assumes a double feature conveying the written concept and the visual perks and details that allow its transformation in to animations and different ways to represent it without losing any of its power to be recognized.

All our COMPANY VALUES are present in the whole extension of the brand.

Trust: To have our clients always assured that their process is being taken care in professional and trustworthy hands.

Multitask:To offer the complete package to deal with each client need. Provided by trained and experienced professionals in the necessary fields of action.

Organization: To give proper, true and clear information along all steps of each ongoing process.

Empowerment:To advice always towards the growth of our clients and partners.

Hope: To look into the future with bright eyes and courage towards prosperity.

We are now very easy to recognize in all forms. We aim to be immediately recognizable by everyone.

Prismaat Look

*https://dicionario.priberam.org/prisco

https://dicionario.priberam.org/prisma

https://www.collinsdictionary.com/dictionary/english/prism

https://www.britannica.com/topic/Maat-Egyptian-goddess

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